This custom branding and Squarespace website package for established and emerging founders goes beyond the what and how to thoughtfully translate your WHY.

A DIY logo and website usually does not reflect your business's unique value. Cultivating brand clarity takes real intention. With years of experience as an art director and designer, I can help guide you through the process to create a brand and website as unique to you and your business while attracting the type of clients you’ve been dreaming of.

Nope! Brand strategy is the foundation for business growth. Oftentimes we focus so much on running our business but completely forget about who or why we are doing it all for. Brand strategy brings clarity and confidence, so you can be aligned with your purpose and connect with your audience.

Brand strategy is how you will build and share your brand. It is the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate it to your audience.

A brand guideline is a quick reference guide that includes all the visual elements of your branding. It includes your logo suite, color story, and font family. Share it with anyone creating branded content for your business. It’s a vital component for brand consistency to build trust.

Possibly. If you have already done strategy work and have an existing identity that you love but need some help building it out, I can help.

Yes. I love to collaborate with fellow creatives. I’m always open to working together to add that intentional layer to your web design project. More information this way > Custom Brand Only Service

Yes, I have spent countless hours learning the in and outs of Squarespace and building unique layouts with custom CSS. I love its ease of use, especially when I hand off websites to my clients so that they can actually maintain themselves. It has simple integrations, including email campaigns and scheduling that streamline running your business. Squarespace has also recently upgraded its classic engine to fluid engine, which makes building beautiful layouts so much easier with drag-and-drop elements. If you would prefer a different platform, I can create the design only via Adobe XD and you can hand it over to your developer of choice.

No, but I highly recommend handing over your copy to a professional. My designs are driven by the quality of content, including your copy. When your branding and messaging are in alignment, it’s like magic. If you don’t already have a copywriter, I can recommend a trusted partner. I provide a content guide with copy prompts if you would rather write your own website copy.

If you are the face of your brand, I highly recommend you invest in brand photography. The style of photography is heavily influenced by what we discover during your branding, so it’s best to schedule after strategy work is done but not necessary. My designs are driven by the quality of content, including your imagery. If you’re in the Orange County area, I can help with your brand photography as well.

Yes! I’m here to be your creative collaborator. I can design just about any digital or print touchpoint you desire. We can discuss your needs during your project, and I can help prioritize where to put your efforts. After we’ve wrapped up our project I’m always here to help support you at any time during your entrepreneurial journey.